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The Lookbook

The Lookbook

Regular price £399.00 GBP
Regular price £299.00 GBP Sale price £399.00 GBP
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What To Expect

The Lookbook is more than just a book; it's a comprehensive guide and mentor for aspiring fashion entrepreneurs. It provides invaluable insights and strategies to navigate the intricacies of the fashion industry. This book encapsulates our journey and the lessons we've learned, equipping you with the knowledge to avoid costly mistakes. Whether you're defining your brand's identity, selecting the right manufacturer, or finding new and profitable customers, The Lookbook is your indispensable resource for success in the dynamic world of fashion e-commerce.


Lifetime Access

When you purchase The Lookbook, you're not just acquiring a one-time resource; you're gaining access to an ongoing journey of learning and improvement. We are committed to your success, and that's why we offer a unique benefit: you will receive email updates for all future editions of the book at no extra cost.

Our dedication to excellence means that as we continue to learn and discover valuable insights in the ever-evolving fashion industry, we'll incorporate them into the course. This ensures that you stay up-to-date with the latest strategies and trends, making your entrepreneurial journey even more informed and successful.

But that's not all. We value your feedback, and we want to hear from you. As you engage with the course, share your thoughts, and provide us with feedback, we will use your input to improve and enhance The Lookbook. Your success is our priority, and we are committed to evolving and refining the course based on the feedback you provide.

The Breakdown

The Lookbook consists of 9 modules and a conclusion, spanning nearly 100 pages, each designed to equip you with the knowledge and strategies needed to succeed in the fashion e-commerce industry:

  • Introduction: Get started by understanding our backgrounds, how it all started and what you can expect to learn as you progress through the book.
  • Planning and Brand Identity: Learn to define your brand's essence, values, and mission for success.
  • Building Your Online Store: Dive into creating an effective online store, from theme selection to user experience.
  • Product Sourcing: Discover the manufacturers we have tried and tested as well as how to effectively communicate with suppliers.
  • Inventory Management: Master efficient inventory control to reduce waste and boost profitability.
  • Marketing and Brand Promotion: Explore strategies to market your brand and attract customers.
  • Customer Service and Fulfillment: Develop exceptional customer service and efficient order fulfilment.
  • Graphics Design and Branding: Create captivating brand visuals that resonate with your audience.
  • Customer Retention Strategies: Keep customers coming back with effective loyalty-building techniques.
  • Conclusion: Wrap up with a comprehensive summary to prepare for your entrepreneurial journey.


Any questions? The best place to ask one of us directly on our personal Instagram accounts.

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